
I have worked in the field of medicine
for over 20 years in various capacities including sales, marketing,
consultant, clinician, entrepreneur, business owner. During the past
twelve years I have focused my career on cosmetic medicine while
simultaneously managing and treating cosmetic patients at Laser Centers
of Wisconsin in Milwaukee. For the last four years I've traveled
the country lecturing and training physicians in the science and
business of cosmetic medicine. I have been intimately involved in
over 100 practices, and my participation has ranged from “jump
starting” and launching their
cosmetic practices to fine tuning their existing practice of aesthetic
medicine. I believe that education, business structure and
sales ability are absolute essentials to being financially successful
in this business.
I have enjoyed working with a wide variety of individuals interested
in aesthetic medicine including obstetricians, family doctors, internists,
plastic surgeons, chiropractors, and dermatologists as well as those
employed in health care systems, medical spas, and other business
men and women. Based on my own business expertise in helping
build a $4M aesthetic business and my decades of experience of working
with many different types of aesthetic businesses and practices,
I have identified 10 keys to building a financially successful cosmetic
medical business.
Cindy Graf Consulting, LLC can help you to build a financially successful
cosmetic medical business or fix an ailing cosmetic medical business
in two important ways:
|
On site consulting. We
can work with you on individual customized projects from my “Menu
of Services” of marketing, staffing, purchasing
of equipment, laser training menus, consultations or build
outs. As of February 2008 we have consulted with clients in
3 countries in North America and Europe. If you are integrating
cosmetic medical procedures into your current practice or business,
I have put together a “Fast Track Marketing Package” that
may meet your needs as it has for many physicians.
|
 |
DVD training
and workshops. For
the price of one aesthetic procedure you could invest in
a wealth of sales expertise by purchasing my 16
DVD Business Success program “Building a Successful
Cosmetic Medical Business”. These user-friendly
programs feature both clinical and business success programs
for aesthetic medicine. The series is perfect for educating
and producing sales in aesthetic procedures for you and your
current or future staff. The program is available through
the Cosmetic Management Network at www.cosmeticmanagement.com.
|
Our Business Success Workshops have
doubled aesthetic practice revenues in just 1 year! The 2-day
workshop shows participants how to develop a marketing plan, create
a customized aesthetic services menu, identify cosmetic prospects,
master the consultation process, maximize client sales, and build
long-term repeat business. Click here to check dates!
|